Personalized Commerce Case Study: Home Retailer

Retailer Boosts Sales With Personalized
E-Commerce Marketing At Scale

Lift in display CTR
over industry benchmark

Lift in video CTR
over industry benchmark

Increase in ROAS

A Fortune 500 Kitchenware & Home Furnishings Retailer was seeking a true DCO experience that would provide a consistent personalization experience across touchpoints. For this they needed a complete omnichannel solution that would run high volumes of full-funnel ads, with capabilities to auto-optimize based on purchase trends through an AI/ML powered algorithms.

The brand needed an agile vendor that could help them run dynamic product ads at scale across a substantial volume of products within multiple product feeds and also retain the brand look-and-feel across all channels. Over a short period of just 3 months, the brand was able to run 92 promotions across 10 brands using a mix of prospecting, retargeting, and recommendation-based logic via Jivox.

Here, AWS’ scale and ability to support Jivox’s real-time creative automation and data-driven decisioning was critical. Multiple product feeds were pushed to Jivox containing data on products such as pricing and availability, whilst Jivox would then determine which products to serve based on user data and evaluating bestselling sales data to ultimately generate the appropriate dynamic product ad carousel containing highly engaging image and video assets.

The AWS infrastructure ensured 10s of thousands of creatives could be produced in both animated display banners and dynamic video formats to support all of the items in the product feed, which were then rendered in a matter of milliseconds so that each user saw the right ad in the right place at the right time.

The brand saw a 100% increase in display CTR and 82% lift in video CTR vs industry benchmarks, contributing to a 2x boost to ROAS and a more consistent customer experience with the brand across channels.

Jivox Partners With Amazon Web Services To Power Personalization At Scale

Jivox empowers brands to achieve personalization at scale through automated DCO technology. Amazon Web Services infrastructure is critical to powering this experience; the scale for automating versioning of 1000s of video or image creatives, the agility to serve the right ad tailored to each viewer in a matter of milliseconds and the reliability to consistently delivering relevant content to audiences globally. The value this partnership brings to Jivox’s enterprise customers is demonstrated effectively through this brand’s successful campaign.

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This monster of a brand in the DCO space, has enhanced their go-to-market digital strategy by infusing data into its campaigns at every step. Jivox has been instrumental in designing some of the most complex personalization strategies (based on the brand’s needs and preferences) that have delivered the most relevant ad experiences to the brand’s shoppers and prospects.

Anjili Agarwal,
Customer Success, Jivox