Posts in Thought Leadership

For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very precisely measurable and TV [...]

Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were surprised, most were relieved. While Google sounded [...]

This interview was originally published on AiThority. Hi Anna, please tell us about your current role and how you arrived at Jivox. I’m the Senior [...]

This article was originally posted on Business 2 Community. As anyone in the advertising industry well knows, Google is in the spotlight. After announcing their identity [...]

This is quite an irony. As brands are having to figure out how to sell their products online directly to consumers, we are debating the [...]

What are self driving buildings? How do electric vehicles continue to innovate with EV charging networks and real estate? How [...]

Global brands have achieved significant scale and efficiencies across most of marketing over the past 10 years, leveraging digital marketing [...]

What are super funnels and why do they matter? Can we achieve a low customer acquisition cost while maintaining high [...]

What is values-driven leadership? Why is vulnerability important in the workplace? How can leaders, CxOs and board members optimize for psychological safety and maximize [...]

What trends should investors be aware of while seeking alpha for 2030? Along with e-commerce and personalization, what companies should be on investors’ radars? Why [...]

How can one scale one’s data and cloud architecture? How does supporting a cloud center of excellence lead to product led growth? How can [...]

Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising industry. Brands are [...]