There is No More Marketing, Just Sales
This article was originally posted on Business 2 Community.Marketing as we know it is gone thanks to the current pandemic. Marketing teams can no longer [...]
3 Steps to a Successful Social Media Personalization Campaign
This article was originally posted on AiThority. Once considered a budding trend to give your marketing strategy an edge, personalization is now essential to the success [...]
Three Ways Brands Can Pivot Their E-Commerce Marketing Strategy
This article article was originally posted on Forbes.The events of the last year have led marketers to step back and evaluate their marketing strategies. As [...]
Three Ways To Reinvent Marketing As An Individualized Human Experience
This article was originally posted on Forbes. The marketing landscape has transformed throughout the years — from traditional newspapers and television to digital-first media [...]
VIP Q&A: Tom Treanor on Personalization, Data Privacy & the Future of Marketing
“Personalization is really understanding and anticipating what are the next steps to help you solve a problem or get something done. [...]
How Brands Can Adapt And Prepare For Personalized E-Commerce In The Age Of 5G
This article was originally posted on Retail IT.We’re entering month nine of millions stuck inside, terrified to leave. In March, this would have sounded like [...]
Will Data Security and Privacy Drive the Inhousing of AdTech?
Consumers have been sending a clear message to brands for some time now: brands need to respect their privacy and be [...]
SOC 2 Type 2: Three keys To Choosing The Right Personalization Partner
“For us, security is paramount. Even before all these privacy issues came along, we were always operating with the premise that [...]
Winning Strategies First: Ingredients for a Successful Marketing Overhaul
This article was originally featured in Total Retail Digital commerce has emerged as a winning business strategy since 2020 as [...]
VIP Q&A: Bryan Kramer on Humanizing Marketing, Personalizing CX & More
“The future of Digital Marketing is a combination of digital AND human. Brands should be present everywhere and relevant while consumers are looking for information [...]
VIP Q&A: Ted Rubin on Return on Relationship, Personal Commerce, Digital Marketing’s Future and More
“Much of a future consumer’s product needs are becoming anticipated and automated...it’s ‘personal commerce’ that anticipates, reacts and satisfies consumer demand, often before the demand [...]
Personalized Connected TV Ads: Digital Marketing’s New Frontier
For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very precisely measurable and TV [...]