Dynamic Creative (DCO) Saves Brands Millions in Creative Production Costs
During the Madmen era, any money spent on anything other than media was called “non-working media spend” which comprised creative, [...]
Three Ways Digital Marketing Will Change Post COVID-19
This post was originally published on MarTech Series For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. [...]
The Demise of Third-Party Cookies: How Personalization Must Evolve
This post was originally published on When we receive coupons for products we’ve been eyeing or stumble upon new, lower [...]
Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Adding to the Conversation
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see suggested [...]
How Brands Are Responding With Empathy To The Coronavirus Outbreak
In just a few weeks, the whole world has changed, perhaps even permanently. What appeared to be a wayward virus [...]
Personalization: Plotting, Analyzing and Optimizing the Customer Journey
Personalization: Plotting, Analyzing and Optimizing the Customer JourneyTraditionally marketers were taught to respect and use the hallowed “marketing funnel,” and the idea was a brand [...]
How Brands Can Thrive By Using First-Party Data
It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a growing number of [...]
Omni-Channel Marketing Benchmark
The Positive Impact of Combining Omni-Channel Marketing with Personalized Messaging. Remember back in 2003, Best Buy came up with the "customer centricity" approach to [...]
Media Agencies: How to Thrive in the Programmatic Age
Strategy, Data and Technology Must Become Core PracticesNot too long ago, media agencies were a necessary first stop for any brand that hoped to connect [...]
How CPG Brands Can Harness Personalization To Engage Consumers
Tips for CPG Brands I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and [...]
Thought Leaders in Artificial Intelligence
A great discussion about the future of digital advertising between Diaz Nesamoney, Founder and CEO of Jivox and Sramana Mitra, founder of One Million by One Million (1M/1M), the world’s first and only global virtual incubator/accelerator.
The IAB Dynamic Content Ad Standard
Ushering in a New Era of Content and Data-Driven Advertising Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and [...]