How Brands Can Thrive By Using First-Party Data
It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a growing number of [...]
Omni-Channel Marketing Benchmark
The Positive Impact of Combining Omni-Channel Marketing with Personalized Messaging. Remember back in 2003, Best Buy came up with the "customer centricity" approach to [...]
Media Agencies: How to Thrive in the Programmatic Age
Strategy, Data and Technology Must Become Core PracticesNot too long ago, media agencies were a necessary first stop for any brand that hoped to connect [...]
How CPG Brands Can Harness Personalization To Engage Consumers
Tips for CPG Brands I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and [...]
Thought Leaders in Artificial Intelligence
A great discussion about the future of digital advertising between Diaz Nesamoney, Founder and CEO of Jivox and Sramana Mitra, founder of One Million by One Million (1M/1M), the world’s first and only global virtual incubator/accelerator.
The IAB Dynamic Content Ad Standard
Ushering in a New Era of Content and Data-Driven Advertising Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and [...]
How Digital Marketers Win with Personalized Ads
Reinventing digital marketing through big data, machine-learning and dynamic creative. In a Customer Experience & Loyalty Special Report included in the March 29, 2017 [...]
How Machine Learning Will Transform Our World Of Digital Marketing
Digital Marketing Suffers from a Significant Challenge Today As a computer science student many years ago, I learned a bit about artificial intelligence and [...]
Programmatically Generated Creative: Is this the future of advertising?
Why the IAB’s recently released dynamic ad standard is a game-changer At the dmexco conference last year, I had an opportunity to meet Rob [...]
Ad-Blocking – an existential threat to digital advertising or call to action for brands?
We can be better advertisers, showing content that resonates ethnically, demographically, and more Calling something an existential threat definitely gets everyone's attention. After all [...]
Beating Ad-Blocking. How LEAN, relevant and personalized ads will win
Simply do what your consumers want: deliver relevant and less annoying ads How often have you gone to a website and seen an ad [...]
The Future Of Advertising? How The IAB’s Dynamic Ads Standard Changes The Game
Opening the Door to Growth in Digital Advertising In recent years, programmatic media platforms have revolutionized the world of media buying and selling. Meanwhile [...]