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GrowthCast: Mastering Branding with Salsify
What is good branding and how does it impact the overall corporate growth strategy? What are product content activation, product information management and product [...]
GrowthCast: Community-led Product Growth with Stack Overflow
What is community-led growth and why does it matter? How does Stack Overflow think about its developer community? What are the best strategies to [...]
Introducing Dynamic Canvas Studio
What Is It & Why It Matters to In-house Creative Teams & Agencies Earlier today, we launched Dynamic Canvas Studio (DCS), a significant upgrade to the creative [...]
Dynamic Canvas Studio: An Easy-to-Use UI for Personalizing Creative at Scale
Personalizing marketing messages at scale can be challenging. Besides tailoring messages to make them relevant to consumers’ prior interactions in the current context, brands [...]
Google’s FLoC And The Future Of Identity
Last week, Google finally announced what they have hinted at for a while — that their solution to the removal of third-party cookies from [...]
4 Trends CEOs and CMOs Need To Be Aware of in 2021
This article was originally published by Toolbox.com. 2020 was a year of tremendous strife and technological tailwinds.With cloud computing and digital transformation transforming the way we [...]
Three Steps To Using Automation To Keep Personalized Digital Marketing Alive
This article was originally posted in Forbes. Covid-19 has not only drastically changed the way we communicate with each other, but the economic impact of [...]
Reflecting Back on 2020 and Where We are Heading in 2021
The Future is Personalized MarketingAt Jivox, we had our best year as a company in 2020. We grew significantly over 2020 [...]
Ending 2020 On A Brighter Note
To say that 2020 has been a bad dream we’d all like to wake up from is probably an understatement. [...]
GrowthCast: Know Your Customers and Brand Differentiation for CMOs
What is KYC and why is it important in the retail world? What strategies can CMOs employ to transform their brands?In this episode, Erik Lautier, [...]
Growth Commerce: Emerging Global Trends In E-Commerce (EMEA)
In Part 1, we discussed the history of e-commerce and the emerging trends in commerce in North America. North America post COVID has seen [...]
GrowthCast: Best Data and DTC Practices
What are the essential ingredients for a successful direct-to-consumer (DTC) selling? Data, more data, and DTC best practices.In this episode, Cristina Marinucci, Johnson & Johnson’s [...]