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Determination: What We Can Learn From An Ant
Tough times don't last. Determined people do. In this moment of our fight against COVID-19, we see COURAGE among each of us as we [...]
The True Meaning of Dedication: from Family to Community
“Dedicate yourself to what gives your life true meaning and purpose; make a positive difference in someone’s life.” ― Roy T. [...]
Resizing Ad Images Made Easy Using DCO
Increase creative production cost savings using automation Launching a digital campaign often involves frequent, repetitive tasks. For instance, to run the same [...]
Finding Courage in Today’s New Normal–Amid COVID-19
City by city, state by state, country after country–we see stay-at-home mandates coming into effect as governments are working towards [...]
How Brands Are Responding With Empathy To The Coronavirus Outbreak
In just a few weeks, the whole world has changed, perhaps even permanently. What appeared to be a wayward virus [...]
Coronavirus is bringing out the best of our company culture
https://cdn2.hubspot.net/hubfs/4556797/NYC%20Vitrual%20Happy%20Hour%20-%20Cheers%202020.3.19-1.png Thriving at Jivox at a time of crisis As a three-time entrepreneur, I have always valued developing a strong [...]
Jivox+LiveRamp: Delivering Brand-Centric, Omnichannel Personalization in a Privacy-First World
Bridging the gap: consumer privacy & personalization Pew Research has found that nearly 80% of U.S. adults are concerned about [...]
Digital Marketer Speaks Out: Emma on ADHD
We are honored to share a story about Emma O'Sullivan. We’ve known Emma through our work together in creating personalized DCO campaigns for global [...]
Jivox Podcast: Digital Marketers on Diversity
Why Here, Why Now? Danielle Wykes and I both work for Jivox, a company built on the strength and resilience [...]
Display Marketing Success Metrics
As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind issue for marketers. [...]
Moving From Creative Versioning To Personalization
To offer personalization, brands need to leverage a combination of data, channel, and optimization. I recently came across a study by [...]
Personalization: Plotting, Analyzing and Optimizing the Customer Journey
Personalization: Plotting, Analyzing and Optimizing the Customer JourneyTraditionally marketers were taught to respect and use the hallowed “marketing funnel,” and the idea was a brand [...]