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The Crushing Of Creative: Was Apple Right?
When I saw the recent Apple “Crush” advertisement showing a gigantic press crushing all kinds of musical instruments, paints, recording equipment and...
Personalization Trends For 2024: From First-Party Growth To Generative AI
2024 will no doubt see the ad tech industry adapt to the largest changes the industry has faced to date. The third-party tracking cookie [...]
The Personalization Opportunity In Retail: Insights From Industry Experts
Previously published on our LinkedIn newsletter According to Forrester, 86% of retailers say their customers demand more personalized experiences than ever before. Yet, 54% [...]
How Travel & Automotive Brands Measure Personalized Ads Powered By DCO
As we mentioned in part 1 of the Mastering Metrics blogs, coming up with a key performance indicator (KPI) isn’t something any marketing team should take lightly [...]
Upgrade To Jivox DCO From Sizmek At Zero Migration Costs
After four years owning Sizmek, Amazon has decided to shut the ad serving platform down next year. For advertisers currently using Sizmek, that means they’ll [...]
How Retail & CPG Brands Measure Personalized Ads Powered By DCO
Coming up with a key performance indicator (KPI) isn’t something any marketing team should take lightly. It's a guiding metric to check [...]
Dynamic Creative Optimization: The 10-Minute Trafficking Manifesto
Save tons of time with our automated 1-Click Bulk Tag & Tracker workflows. Digital marketing can sometimes be a cumbersome process with more channels, [...]
From Figma Frames To Dynamic Ad Creatives In Five Minutes
Introducing flexible creative automation powered by your high-fidelity Figma designs. In a data-driven digital marketing world, it can be easy to overlook the [...]
Moving Beyond CTR: How To Establish A North-Star Metric With DCO
Why Brands Need To Master Metrics To Truly Meet Their Business Goals From Digital Marketing Channels. Lowering Customer Acquisition Costs is a great [...]
Automating Personalization At Scale: Debunking 3 Myths About Dynamic Creative Optimization
Increasingly more consumers expect personalization. They want ads that take into account who, what, and where they are. Without personalized elements, they start to [...]
Commerce Media: The Dawn of A New Era in Performance Media
Last November I created this post about the birth of a new form of media that could very well eclipse search and social media [...]
Self-Driving Campaigns And Generative AI: Are We There Yet?
In 2018, I was invited to join WPP STREAM and their clients in Yogyakarta Indonesia. We were all asked to come up with one [...]