Commerce Media:
The Dawn of A New Era in Performance Media

As we mentioned in part 1 of the Mastering Metrics blogs, coming up with a key performance indicator (KPI) isn’t something any marketing team should take lightly [...]

After four years owning Sizmek, Amazon has decided to shut the ad serving platform down next year. For advertisers currently using Sizmek, that means they’ll [...]

Coming up with a key performance indicator (KPI) isn’t something any marketing team should take lightly. It's a guiding metric to check [...]

Save tons of time with our automated 1-Click Bulk Tag & Tracker workflows. Digital marketing can sometimes be a cumbersome process with more channels, [...]

Introducing flexible creative automation powered by your high-fidelity Figma designs. In a data-driven digital marketing world, it can be easy to overlook the [...]

Why Brands Need To Master Metrics To Truly Meet Their Business Goals From Digital Marketing Channels. Lowering Customer Acquisition Costs is a great [...]

Increasingly more consumers expect personalization. They want ads that take into account who, what, and where they are. Without personalized elements, they start to [...]

Last November I created this post about the birth of a new form of media that could very well eclipse search and social media [...]

In 2018, I was invited to join WPP STREAM and their clients in Yogyakarta Indonesia. We were all asked to come up with one [...]

New feed-based powers for marketers to automate personalized, relevant and engaging offer ads. Anyone who has worked for a brand selling direct-to-consumer [...]