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How Fast, Real-Time and Privacy-First Analytics Can Power Successful Personalization Strategies
We recently announced a significant upgrade to the Jivox IQ platform, involving a complete redesign of the core event processing infrastructure and new data warehousing [...]
Blaze the Personalization Trail!
How to Optimize Customer Journeys, Attribute Revenue, Create High Engagement via Lightning-Fast Analytics & Data Clean Rooms in a Post 3P-Cookie [...]
Will Data Security and Privacy Drive the Inhousing of AdTech?
Consumers have been sending a clear message to brands for some time now: brands need to respect their privacy and be [...]
SOC 2 Type 2: Three keys To Choosing The Right Personalization Partner
“For us, security is paramount. Even before all these privacy issues came along, we were always operating with the premise [...]
Winning Strategies First: Ingredients for a Successful Marketing Overhaul
This article was originally featured in Total Retail Digital commerce has emerged as a winning business strategy since 2020 as [...]
VIP Q&A: Bryan Kramer on Humanizing Marketing, Personalizing CX & More
“The future of Digital Marketing is a combination of digital AND human. Brands should be present everywhere and relevant while consumers are looking for information [...]
VIP Q&A: Ted Rubin on Return on Relationship, Personal Commerce, Digital Marketing’s Future and More
“Much of a future consumer’s product needs are becoming anticipated and automated...it’s ‘personal commerce’ that anticipates, reacts and satisfies consumer demand, often before the demand [...]
How I Play At Work: A Day In The Life Of A Jivox Account Manager
On a demanding terrain, I bike with excitement. Adventures await. I look forward to pushing my limits and testing my skills in mastering the [...]
4 Ways to Scale Personalized Video Ads With Jivox IQ
At the start of 2021, we announced the launch of our new Dynamic Canvas Studio, an easy-to-use UI that enables brands to generate thousands [...]
Personalized Connected TV Ads: Digital Marketing’s New Frontier
For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very precisely measurable and TV [...]
Google Pressed Pause on Removing Third-Party Cookies. What Should Brands Do Next?
Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were surprised, most were relieved. While Google sounded [...]
The Most Interesting Personalized Video Ads We’ve Seen Across Social Media Sites
Personalization in marketing is no longer a nice-to-have. As per a recent study by Salesforce, 52% of consumers always expect offers to be personalized. The [...]