MarTech Interview With Shankar Venkataraman, SVP Of Product & Engineering At Jivox
This article was originally posted on MarTech Series. Shankar Venkataraman, SVP of Product & Engineering at Jivox shares a few data management best practices [...]
4 Ways To Level-Up Personalized Commerce Marketing
Elevate your brand’s commerce marketing by avoiding these common pain points. With new capabilities launching on Jivox, personalized commerce marketing becomes more streamlined, consistent and [...]
Blaze the Personalization Trail!
How to Optimize Customer Journeys, Attribute Revenue, Create High Engagement via Lightning-Fast Analytics & Data Clean Rooms in a Post 3P-Cookie [...]
How Fast, Real-Time and Privacy-First Analytics Can Power Successful Personalization Strategies
We recently announced a significant upgrade to the Jivox IQ platform, involving a complete redesign of the core event processing infrastructure and new data warehousing [...]
4 Ways to Scale Personalized Video Ads With Jivox IQ
At the start of 2021, we announced the launch of our new Dynamic Canvas Studio, an easy-to-use UI that enables brands to generate thousands [...]
The Most Interesting Personalized Video Ads We’ve Seen Across Social Media Sites
Personalization in marketing is no longer a nice-to-have. As per a recent study by Salesforce, 52% of consumers always expect offers to be personalized. The [...]
Introducing Dynamic Canvas Studio
What Is It & Why It Matters to In-house Creative Teams & Agencies Earlier today, we launched Dynamic Canvas Studio (DCS), a significant upgrade to the creative [...]
Dynamic Canvas Studio: An Easy-to-Use UI for Personalizing Creative at Scale
Personalizing marketing messages at scale can be challenging. Besides tailoring messages to make them relevant to consumers’ prior interactions in the current context, brands [...]
Resizing Ad Images Made Easy Using DCO
Increase creative production cost savings using automation Launching a digital campaign often involves frequent, repetitive tasks. For instance, to run the same [...]
Jivox+LiveRamp: Delivering Brand-Centric, Omnichannel Personalization in a Privacy-First World
Bridging the gap: consumer privacy & personalization Pew Research has found that nearly 80% of U.S. adults are concerned about [...]
Moving From Creative Versioning To Personalization
To offer personalization, brands need to leverage a combination of data, channel, and optimization. I recently came across a study by [...]
Display Marketing Success Metrics
As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind issue for marketers. [...]